The Divine Feminine collection was born from a week of a silent retreat by Founder Jenn Mellon. The vision for the brand came in a ‘download’ and the design details, brand name and dress styles became clear within a matter of days. With no previous formal training, it took three years before she would finally create the first collection of goddess dresses.
The dress line— each style aptly named for the powerful aspects that lie within every woman: The Lover, Warrior, Sage and Queen— allows women to feel beautiful and confident, effortlessly expressing their Divine Feminine nature.
In tandem with showcasing the collection, Jenn has developed ceremonial experiences: Ancient Ritual~Modern Goddess, empowering women of all ages to connect with ancient Feminine rituals and practices. She teaches on how to activate and balance the four Feminine archetypes within and uses collaboration with other healers build community.
All of the dresses are designed in Laguna Beach, CA and are crafted mindfully by a 5’2” Warrior seamstress in Downtown Los Angeles. Sustainability, ethical business practices and mindful production remain at the forefront of the brand.
Jennifer Mellon was in the fashion industry for 14 years as a model, and then ran a modeling agency for several years until going into business with her husband — an all-around artist and amazing photographer. She is a mom to two beautiful daughters, also both artists.
Jenn is trained in Martha Beck’s Wayfinder Method + has facilitated personal and group sessions for the past seven years, hosting women in her back yard tipi. She studied the feminine archetypes (that inspired each dress style) with Sagefire Institute + is an implementer of The Work of Byron Katie and Jungian dream analysis.